“Tanks & Tankards” Branding + Merch
For this project, the logo is derived from the shapes found in old warrior helmets and Paifang style architecture in combination with the characters “T+T”. These elements come from specific video games that are relevant to the brand, which is focused on entertainment and gaming. The colors were chosen to contrast those older concepts by feeling electric and modern to the gaming genre. The style was then translated across merchandise, social banners, and the channel/scene designs for Twitch streaming.
Programs used for this project include Illustrator, Photoshop, and After Effects. The motion versions of these scenes can be seen on the Twitch TV channel here.
“Dunna Did It” Branding + Merch
Image 1: I worked with Dunna to create a text-based logo with his YouTube channel name. I designed custom, modern typography for it. We overlayed it on a photo of his for all of the social media and website banners.
Image 2: Dunna and I wanted the business card to be very minimal and clean. The information is segmented and concise to achieve that. We also printed these on a recycled cotton card to give it some texture under the simple graphic design.
Images 3: I also designed a separate emblem for Dunna that is used for merchandise and a YouTube opening sequence. We wanted it to feel clean, utilize the typeface on all of the banners, and reflect what Dunna is about.
Poetry Book Design
When designing my poetry book, the goal was to make it feel open and like a breath of fresh air. The front and back cover and the spine all have a minimal “window” with rain droplets, looking out at black and white trees. The intention there was to make it seem like you were almost glimpsing into the contents of the book; as if a world lives inside. The inside is predominantly white space and copy, with the page numbers and words centered vertically on the page, creating an overall sense of calm and balance. I placed occasional photographs and abstract pieces of mine on pages to add to the effect of certain poems and the overall character of the book itself.
Poison Places Productions Logo
The idea that the client and I went for in branding Poison Places Productions was to keep a darker, mainly neutral color scheme and find a way to use typography for the logo. We wanted the symbol to be strong enough to stand on its own from the actual brand name too. I experimented with different typefaces to create a Rose from the letter “P” and incorporated a dark red to match the energy.
Fox Athletics Branding
For the creation of the Fox Athletics brand, we approached it with a non-traditional touch. We wanted to bridge what it means to be masculine and feminine in the world of athletic training. The color palette, font choices, and graphic elements are all meant to reflect that by visually contrasting one another, yet still being cohesive. Translating the brand to social and print media, the emphasis is on strong lines that are still somewhat delicate, and photography that emphasizes dynamic movement of the human form. We evaluated brand voice quite heavily on this project as well, aiming for an inspiring and honest tone as opposed to the more typically aggressive or rigid ones.
JoyJolt Packaging Redesign
This project’s goal was to create a high-end packaging experience for JoyJolt. Through the use of a black and gold color scheme, we were able to complement the whiskey/brown liquor color in a way that felt classy and modern. On the sides of the box, I created a custom pattern out of the star symbol for some added texture variation. Finally, the gold typography was designed with the intention of being gold foil as well, to add a different dimension on the matte black box and catch the consumer’s eye.
Selections From The Zine
This is a collection of spreads from a zine I started a few years ago called, Dream To See Reality. In the handful of volumes released, there was a variety of original poetry, photography, and design, by myself and some friends as well! It was a playground for typographic experimentation and visual storytelling to pair with the words. It became one of my favorite creative outlets over the years and captured energy in a variety of ways that were very satisfying to explore!
Concept UX Design For Dish Mobile Site
As discussions of redesign began for Dish’s website, I took it upon myself to experiment with improving the mobile experience. The idea was to keep things minimal where possible, consolidate dense copy, and use the red color and imagery more effectively throughout the site. We also conducted customer surveys earlier in the year to determine strong points and weak points within existing designs, which then informed this prototype.
This effort was partly designed as a way to learn and create more in Adobe XD as well. I was able to compare the workflow with our Sketch + Invision processes as a result, gain insights into the strengths and weaknesses of each, and learn the ins and outs as I went.
Triglow Catalog Design
For the 2017 Triglow catalog, we wanted improve the typical, information-heavy formula of our competitors. We utilized color coding, white space, and an icon system for quickly identifying necessary product features. Each product is laid out to have its name and an image at the top, icon descriptors to the right or left (depending on which side of the spread it landed on), and a grid of detailed product information below. At the top of each page is a bar of color that represents the specific section or product type.
After formatting and finalizing content, we also decided to print it on thicker stock paper than the competition in order to present ourselves as a higher-end, quality option for bulbs and fixtures.
Product Design
Image 1: A 3D rendering of a ring design that has since been finalized and produced. The concept is a minimalist design based on the following poem:
Earth and sky
the horizon line
the moment
when we meet.
Image 2: An abstract line-art piece called “Ascension” designed to be put on hoodies, t-shirts, etc.
Image 3: An illustration based on the Twitch show Critical Role. The elements of the piece are linked to two specific characters and meant to tell the story of their relationship. The illustration was designed and formatted for a wide range of merchandise.
Images 4 & 5: Athletic leggings with patterns designed by me and produced by Boathouse Sports for a line of retail products.
Images 6 & 7: A t-shirt and Zox bracelet utilizing an original design called “Lovely” which is a photo abstraction of a Rose.
Image 8: A Zox bracelet called “Go With The Flow” which consists of soft colors and flowing lines as a way to convey the name.
Stuhrling Brand Creative
The Stuhrling brand went through a big revamp a handful of years back and I was contacted about three specific touchpoints that needed improvements: The company website’s home page, the letterhead for customer communications, and the promotional incentive warranty card. For each, the goal was to emphasize the product imagery and/or the brand color and voice. The website was much more about the imagery and using the visuals attached to the collection names for better recognition. For the letterhead, we wanted it to be a flash of brand color since it was a much more formal letter-oriented use. For the warranty card, we used the watches as texture and the brand color for brand recognition and consistency. If I were to revisit these items now, I would use the orange differently on the lettered, more linear elements and orange typography instead of blocks of color. And for the warranty card, I would resolve the competing visual and smaller copy on the back to be easier to read by fading the photo more.
Feel free to click on the images in this section to get a closer look.
Typographic Posters
Typographic posters became a project I executed for social media, initially. Eventually, I began using it as a way to teach myself to think differently about type and texture. Each word has natural associations or understood tones, so I aimed to embrace (or sometimes challenge) those concepts. With my own moniker, I tend to be focused on clean lines, simplicity, and abstract design. I instead decided to push the boundary with color, and roughen up the feel overall. The other examples here are a bit more connected to their words and reflect the qualities of the word through font choice, textures, and chosen design elements to create the feeling, whether literal or more abstract.
Triglow Website
The main objective with the overarching rebrand of Triglow was to simplify a very technical business while also keeping the bulk of detail that businesses and consumers need to understand the products. I was responsible for the over aesthetic and layout for the website and other materials. I incorporated more lifestyle imagery to break up the technical feel, used a lot of light, negative space to let the pages breathe and offer the eye a break, and made things easy to read through and follow on the pages. The mocks here were composed in Photoshop to generate a thematic look and feel before we began coding with a hired 3rd party business.