Mischievous Chicken Media
Mischievous Chicken Media is the brand of a great human being I know, who wanted to incorporate the colors of the Japanese flag with the fun symbolism of a boisterous (and obviously mischievous) chicken! We collaborated on the brand strategy first, identifying the roots and meaning behind the brand, and the voice that would accompany it. The output was several logo lockups and a brand guide full of strategic and visual guidance.
In the first two pictures, you see the final version, combining bold, funky elements with a clean overall design. In the last picture, you can see the iterative process that it took to get there. We tried literal, symbolic, minimal, complex… and then we funneled it down more and more as we thought of the meaning and application in the end. The key was in simplicity and letting the personality of the chicken shine through.
Tanks & Tankards
For this project, the logo is derived from the shapes found in old warrior helmets and Paifang style architecture in combination with the characters “T+T”. These elements come from specific video games that are relevant to the brand, which started in entertainment and gaming, before expanding to broader collecting and nerd culture with card collecting and more. The colors were chosen to contrast the older concepts that inspired it, by feeling electric and modern. The style was then translated across merchandise, social banners, product backdrops, and the channel/scene designs for Twitch streaming.
Programs used for this project include Illustrator, Photoshop, and After Effects. The motion versions of these scenes can be seen on the Twitch TV channel here.
Dunna Did It
Image 1: I worked with Dunna to create a text-based logo with his YouTube channel name. I designed custom, modern typography for it. We overlayed it on a photo of his for all of the social media and website banners.
Image 2: Dunna and I wanted the business card to be very minimal and clean. The information is segmented and concise to achieve that. We also printed these on a recycled cotton card to give it some texture under the simple graphic design.
Images 3: I also designed a separate emblem for Dunna that is used for merchandise and a YouTube opening sequence. We wanted it to feel clean, utilize the typeface on all of the banners, and reflect what Dunna is about.
Poison Places Productions
The idea that the client and I went for in branding Poison Places Productions was to keep a darker, mainly neutral color scheme and find a way to use typography for the logo. We wanted the symbol to be strong enough to stand on its own from the actual brand name too. I experimented with different typefaces to create a Rose from the letter “P” and incorporated a dark red to match the energy.
Fox Athletics
For the creation of the Fox Athletics brand, we approached it with a non-traditional touch. We wanted to bridge what it means to be masculine and feminine in the world of athletic training. The color palette, font choices, and graphic elements are all meant to reflect that by visually contrasting one another, yet still being cohesive. Translating the brand to social and print media, the emphasis is on strong lines that are still somewhat delicate, and photography that emphasizes dynamic movement of the human form. We evaluated brand voice quite heavily on this project as well, aiming for an inspiring and honest tone as opposed to the more typically aggressive or rigid ones.