IMM eSign Website
When I started at IMM, we decided to utilize my skill set with brand development to establish a cleaner look throughout all of our content and improve our brand consistency. With that, we pulled the colors from pre-existing elements and refined them to feel more modern and less heavy on page and screen.
To the left is the concept home page design for the new site, starting this holiday season. We carried the color gradient into accenting elements like buttons and icons and then use the blue from it as the solid accent throughout. Since the blue is from the previous iteration, it helps create a sense of familiarity within the new look. The imagery has been refined and the copy has been revised to take up less space and be more bite-sized than before. The icons and imagery aid the copy as well, as opposed to the dense paragraphs it previously had.